Too much of my life is spent surrounded and consumed by logos and trademarks. The key is in finding a balance in the modern world. The wood I chopped and burned this weekend had no logo. The rope I swung off had no trademark. The rocks I climbed likewise. Granted, some things are inescapable. My tent did have a trademark, as did my pack, but in seeking to return to the wild I tuned my soul to the key of the wind in the trees. That was enough.